How do you reach the hard-to-capture teen target group? Anime has stayed strong within younger audiences, so great understanding of the genre was essential to build credibility.
Every year the organisation Pantamera (Recycle More) chooses one artist to create a cover of their famous song. We created an anime version of the artist Bell, who flies around the world and fights for recycling. The video culminates in an epic fight in full color.
In collaboration with director Jakob Arevärn and production company Lampray, we produced a full animation sequence as well as VFX and animation on top of live action sequences.
BASKETBALL SEQUENCE
CREATIVE LEAD
Sofie Edvardsson
Jakob Nyström
PRODUCER
Simon Österhof
CHARACTER DESIGN
Debbie Ekberg
Sebastian Ljungdahl
ANIMATION
Debbie Ekberg
Sebastian Ljungdahl
Campbell Harley
Line Hagsand
COMPOSITING
Jakob Nyström
BACKGROUND DESIGN
Dana Ulama
Line Hagsand
FULL CREDITS
Director: Jakob Arevärn
Producer: Linus Andersson
DOP: Henning Sandström
First Assistant Camera: Sara Kingdom
Electrician: Björn Carlsson
Best boy: Alfred Sahlén
Best boy: Tomas Olsson
Scenographer: Ian Wilson
Prop master: Andrea Kågström
Set dresser: Malin Zedigh
Scenography interns: Nora Kvarnström, Even Baldvinsson, Fenix Lundström
Stylist: Alex Prowse
Hairdresser: Matilda Mörk
Stylist BELL: Christopher Insulander/LinkDetails
Choreographer: Saga Isaxon
Dancers: Liza Pogrebets, Cornelia Nilsson, Tyra Emilsson, Molly Arnlund, Lea Barakat, Ina Dahlberg, Saga Idahl, Binta Isacsson
Cast: Inga-Märta Wennberg, Kai Nedergård, Tilde Öhgren, Alfred Sahlén & katten Sixten
Voice actor: Sebastian Sahin
Edit & VFX: Jonas Lawes
Grade & VFX: Niklas Åkerlund
3D: Stefan Reuterswärd
Mattepaint: Pär Olofsson
Sound design: Christoffer Demby