Trapped – 
an interactive love story

The brief from Plan was simple and difficult: how can we inspire Swedish teens to engage in stopping child marriage? Our idea was to contrast the luxury of choosing your own path, with the horror of not having any say in your own future. Presented through an interactive love story, released on Valentine's Day.

A 5 minute interactive experience to make teens engage in a painful and difficult subject? No sweat! Young people have always fought tooth and nail for a better future and a better world. Who are we to say teenagers only care about 15 second clips and spoon-fed experiences?

We worked with a reference group of high school students to make sure the storytelling, design and the tone was on point. Through them and Plans deep knowledge about the realities of girls globally, we gained new perspectives which helped us avoid playing into existing norms and prejudice.

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Character exploration
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Cel animation in progress
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Credits

CLIENT

Plan
International Sweden

DIRECTED BY

Soja

CREATIVE LEAD   
Salla Lehmus

PRODUCER
Simon Österhof

ART LEAD
David Karlström

ANIMATION LEAD
Jakob Nyström

SCRIPT
Simon Österhof

STORYBOARD
Salla Lehmus

DESIGN
David Karlström

ANIMATION
Carl-Johan Hasselrot
Line Hagsand
Daniel Elv-Forsén
Salla Lehmus

SOUND DESIGN & MUSIC
Patrik Öberg,
Nakatomi Productions

INTERACTION
Simon Ljungberg

VOICEOVER
Alexia Kombou