Claritin –
Unboring Starts With U
When Claritin started the Outsideology Project, the goal was to inspire kids to spend more time outside. How? With rapping trees, glowing butts and full-fledged diva squirrels.
A transatlantic collaboration to produce a music video mixing filmed miniature sets with animated characters, all within a tight time-frame? Count us in.
ATKPLN handled the film shoot in Dallas, and we handled the 2D animation in Sweden. We designed a crew of cute kids, the rapping tree and too many critters to count to tell the story of how outside is actually the most unboringest place you can be.
”It’s so rare to cross paths with creative badasses that you completely gel with. Soja understands story, character and everything in-between.”
- Daniel DelPurgatorio, ECD ATKPLN
Lip sync
Expressions Kai
Face rig expressions
Sketches of the tree character
Sketches of Kai
Credits
CLIENT
Claritin / Bayer
AGENCY
Energy BBDO
PRODUCTION
ATKPLN
ANIMATION
Soja
DIRECTOR / ECD
Daniel DelPurgatorio,
ATKPLN
ANIMATION DIRECTOR / CREATIVE LEAD
Sofie Edvardsson
PRODUCER
Simon Österhof
ART LEAD
Salla Lehmus
ANIMATION SUPERVISOR
Jakob Nyström
CHARACTER DESIGN
Salla Lehmus
Karolin Gu
DESIGN
Karolin Gu
Line Hagsand
David Karlström
Salla Lehmus
ANIMATION
Jonathan Dahl
Daniel Elv-Forsén
Karolin Gu
Line Hagsand
Carl Johan Hasselrot
Viktor Khan
Jakob Nyström
FULL CREDITS
Agency: Energy BBDO, Chief Creative Officers: Josh Gross and Pedro Pérez, Executive Creative Director: Susan Treacy, Creative Directors: Gloria Dusenberry, Manuel Torres, Senior Copywriter: Tanvi Tandon, Senior Art Director: Jason Murray, Head of Integrated Production: John Pratt, Executive Producer: Vanessa Luhr, Producer: Chris Totzke
Production: ATKPLN, Director/ECD: Daniel DelPurgatorio, Sr. Producer: Kent Zambrana, Producer: Kacie Bangle, EP: Marvin Robinson, Managing Director: David Bates
Production Designer: Angela Finney, Prop Master: Josh Zeuske, Production Assistant, Art Dept.: Dylan Castle, Director of Photography: O’ Connor Hartnett, 1st AC: Drew Beeson, Gaffer: Ryan Zeller, Production Assistant: Nick Rubin, Editor: Chris Collins, Richard Reininger, Storyboard Artist and Character Design: Bill Halliar, Character Design: Joi Fulton, Benjamin Girdwood, Dustin d’Arnault
Animation studio: Soja, Animation Director: Sofie Edvardsson, Animation Supervisor: Jakob Nyström, Producer: Simon Österhof, Art Director: Salla Lehmus, Character design: Salla Lehmus, Karolin Gu, Illustration: Karolin Gu, Line Hagsand, David Karlström, Salla Lehmus, Animation: Jonathan Dahl, Daniel Elv-Forsén, Karolin Gu, Line Hagsand, Carl Johan Hasselrot, Viktor Khan, Jakob Nyström.
Colorist: Jeffery Altman, Online & Finish: Mike Roy, Sound Design & Mix: Frank Pittenger,
Music: Mophonics, Creative Directors: Stephan Altman, Casey Gibson, Composer: Casey Gibson, Executive Producer: Colette Huemer