Adult Swim –
Smiling Friends TVC

Massive fan pressure meant Adult Swim picked up Youtube hit Smiling Friends for a full season. We take being silly very seriously, and brought that into creating an on-air commercial to promote the show.

The brief was the stuff of dreams. ”Do something cool and fun in your style but keep the characters recognizable.”

So, what if the main characters Pim and Charlie were doing graffiti in 90s-neo-Tokyo style? The answer to that question is yes. It doesn’t make sense, but it also makes all kinds of sense.

As one Instagram commenter said, ”Miami Vice Smiling Friends”. We’ll take it!

Spray can spinn - cel animation work in progress

Spray can fly off - cel animation work in progress

Credits

CLIENT

Adult Swim

DIRECTED BY

Soja

CREATIVE LEAD   
Salla Lehmus

PRODUCER
Simon Österhof

ART LEAD & DESIGN
Salla Lehmus

ANIMATION SUPERVISOR
Jakob Nyström

SCRIPT & IDEA
Salla Lehmus
Sofie Edvardsson
Simon Österhof

STORYBOARD
Salla Lehmus

ANIMATION
Salla Lehmus
Line Hagsand
Daniel Elv-Forsén
Jakob Nyström

SOUND DESIGN & MUSIC
Adult Swim