We’d already worked with Homerun Group to create the visual identity of the two festivals Brännbollsyran and Bayside, but this time the brief was to dive deep into the mysterious, dark autumn nights and come out with a fiery-but-kooky look and launch video.
Plenty of festivals focus on giving the vibe Ibiza or Miami vibe, but September in Scandinavia is anything but. So the idea was to differentiate through focusing on something humans have been doing for thousands of years: dancing around the fire. The reference videos we made to inspire these dancing characters will never ever ever be released.
SOUND DESIGN & MUSIC