Claritin –
Unboring Starts With U

När Claritin startade the Outsideology Project var målet att få barn att tillbringa mer tid utomhus. Projektet samlar tips, tricks och aktiviteter som kan förvandla vilken bakgård som helst till ett äventyr. Men hur lanserar ett läkemedelsföretag ett peppigt initiativ för barn? Med lysande rumpor!

Med hjälp av vår nyfikenhet, alla färger i vår verktygslåda och vårt normkritiska perspektiv utvecklade vi kampanjens karaktärer och ett stort toolkit för Claritins sociala medier-team. Produktionsbolaget ATK-PLN byggde och filmade miniatyrer i Dallas, som sedan blev bakgrunder till våra animerade scener, allt dessutom med en tight tidsplan mitt under en pandemi..

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”It’s so rare to cross paths with creative badasses that you completely gel with. Soja understands story, character and everything in-between.”

- Daniel DelPurgatorio, ECD ATKPLN

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Lip sync

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Ansiktsuttryck Kai

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Face rig Petra

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Skisser av träd-karaktären

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Skisser av Kai

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Credits

KUND

Claritin / Bayer

BYRÅ

Energy BBDO

PRODUKTION

ATKPLN

ANIMATION

Soja

REGISSÖR / ECD 
Daniel DelPurgatorio,
ATKPLN 

ANIMATION DIRECTOR / CREATIVE LEAD
Sofie Edvardsson

PRODUCENT
Simon Österhof

ART LEAD
Salla Lehmus

ANIMATION SUPERVISOR
Jakob Nyström

KARAKTÄRSDESIGN
Salla Lehmus
Karolin Gu

DESIGN
Karolin Gu
Line Hagsand
David Karlström
Salla Lehmus

ANIMATION
Jonathan Dahl
Daniel Elv-Forsén
Karolin Gu
Line Hagsand
Carl Johan Hasselrot
Viktor Khan
Jakob Nyström

FULL CREDITS

Agency: Energy BBDO, Chief Creative Officers: Josh Gross and Pedro Pérez, Executive Creative Director: Susan Treacy, Creative Directors: Gloria Dusenberry, Manuel Torres, Senior Copywriter: Tanvi Tandon, Senior Art Director: Jason Murray, Head of Integrated Production: John Pratt, Executive Producer: Vanessa Luhr, Producer: Chris Totzke

Production: ATKPLN, Director/ECD: Daniel DelPurgatorio, Sr. Producer: Kent Zambrana, Producer: Kacie Bangle, EP: Marvin Robinson, Managing Director: David Bates

Production Designer: Angela Finney, Prop Master: Josh Zeuske, Production Assistant, Art Dept.: Dylan Castle, Director of Photography: O’ Connor Hartnett, 1st AC: Drew Beeson, Gaffer: Ryan Zeller, Production Assistant: Nick Rubin, Editor: Chris Collins, Richard Reininger, Storyboard Artist and Character Design: Bill Halliar, Character Design: Joi Fulton, Benjamin Girdwood, Dustin d’Arnault

Animation studio: Soja, Animation Director: Sofie Edvardsson, Animation Supervisor: Jakob Nyström, Producer: Simon Österhof, Art Director: Salla Lehmus, Character design: Salla Lehmus, Karolin Gu, Illustration: Karolin Gu, Line Hagsand, David Karlström, Salla Lehmus, Animation: Jonathan Dahl, Daniel Elv-Forsén, Karolin Gu, Line Hagsand, Carl Johan Hasselrot, Viktor Khan, Jakob Nyström.

Colorist: Jeffery Altman, Online & Finish: Mike Roy, Sound Design & Mix: Frank Pittenger, 

Music: Mophonics, Creative Directors: Stephan Altman, Casey Gibson, Composer: Casey Gibson, Executive Producer: Colette Huemer

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