Homerun Group –
Bonfire Festival

How do you launch a music festival in the middle of a pandemic? In 2021, the idea of ever going back to dancing in a huge crowd felt distant. So to launch the new Bonfire Festival, we needed to create something with that extra spark.

We’d already worked with Homerun Group to create the visual identity of the two festivals Brännbollsyran and Bayside, but this time the brief was to dive deep into the mysterious, dark autumn nights and come out with a fiery-but-kooky look and launch video.

Plenty of festivals focus on giving the vibe Ibiza or Miami vibe, but September in Scandinavia is anything but. So the idea was to differentiate through focusing on something humans have been doing for thousands of years: dancing around the fire. The reference videos we made to inspire these dancing characters will never ever ever be released.

Fire exploration

Dance animation - work in progress

Credits

CLIENT

Homerun Group

DIRECTED BY

Soja

CREATIVE LEAD   
Sofie Edvardsson

PRODUCER
Jakob Nyström
Simon Österhof

ART LEAD
Sofie Edvardsson
Salla Lehmus
David Karlström

ANIMATION LEAD
Salla Lehmus

STORYBOARD
My Eklund

DESIGN
Salla Lehmus
David Karlström
My Eklund
Sofie Edvardsson

ANIMATION
Salla Lehmus
Line Hagsand
My Eklund
Jakob Nyström

SOUND DESIGN & MUSIC
Patrik Öberg,
Nakatomi Productions