A 5 minute interactive experience to make teens engage in a painful and difficult subject? No sweat! Young people have always fought tooth and nail for a better future and a better world. Who are we to say teenagers only care about 15 second clips and spoon-fed experiences?
We worked with a reference group of high school students to make sure the storytelling, design and the tone was on point. Through them and Plans deep knowledge about the realities of girls globally, we gained new perspectives which helped us avoid playing into existing norms and prejudice.
Cel animation in progress
SOUND DESIGN & MUSIC