In the fall of 2020, the state of Illinois needed to inspire as many citizens as possible to celebrate the holidays in a pandemic-safe way. Together with Framestore Chicago we created a new illustration style and used it in over 30 different deliverables, ranging from enormous outdoor posters to a social media toolkit with illustrations and videos.
In all honesty, celebrating Christmas on the porch or New Years over Zoom was a tough sell. But with a focus on inspiration rather than pointing fingers, the campaign was well received and every person who chose a more pandemic-safe alternative was a win in it’s own right.
HOLIDAY LOOPS
In tight collaboration with Framestore Chicago we produced deliverables for tv, outdoor, social media and online video.
CREATIVE DIRECTOR
Daniel DelPurgatorio
ANIMATION DIRECTOR / CREATIVE LEAD
Sofie Edvardsson
PRODUCER
Simon Österhof
ART LEAD
Karolin Gu
ANIMATION SUPERVISOR
Jakob Nyström
DESIGN
Karolin Gu
David Karlström
ANIMATION
Jakob Nyström
Carl Johan Hasselrot
Salla Lehmus
FULL CREDITS
Client: State of Illinois
Agency: OKRP
Production company: Framestore
Creative Director: Danny DelPurgatorio
Design/Animation: Alma Kim, Soja
Flame Operator: Serina Flores
Designers: Ben Javes, Roman Muradov
Executive Producer: Larissa Berringer
Associate Producer: Alissa Nunley
Animation Studio: Soja Animation
Producer: Simon Österhof
Animation Director: Sofie Edvardsson
Animation Supervisor: Jakob Nyström
Illustration: Karolin Gu
Design: Karolin Gu & David Karlström
Animation: Jakob Nyström, Carl Johan Hasselrot & Salla Lehmus