In the fall of 2020, the state of Illinois needed to inspire as many citizens as possible to celebrate the holidays in a pandemic-safe way. Together with Framestore Chicago we created a new illustration style and used it in over 30 different deliverables, ranging from enormous outdoor posters to a social media toolkit with illustrations and videos.
In all honesty, celebrating Christmas on the porch or New Years over Zoom was a tough sell. But with a focus on inspiration rather than pointing fingers, the campaign was well received and every person who chose a more pandemic-safe alternative was a win in it’s own right.
In tight collaboration with Framestore Chicago we produced deliverables for tv, outdoor, social media and online video.
ANIMATION DIRECTOR / CREATIVE LEAD
Carl Johan Hasselrot
Client: State of Illinois
Production company: Framestore
Creative Director: Danny DelPurgatorio
Design/Animation: Alma Kim, Soja
Flame Operator: Serina Flores
Designers: Ben Javes, Roman Muradov
Executive Producer: Larissa Berringer
Associate Producer: Alissa Nunley
Animation Studio: Soja Animation
Producer: Simon Österhof
Animation Director: Sofie Edvardsson
Animation Supervisor: Jakob Nyström
Illustration: Karolin Gu
Design: Karolin Gu & David Karlström
Animation: Jakob Nyström, Carl Johan Hasselrot & Salla Lehmus